Art direction and concept development for Systembolagets in-store communication for non-alcoholic beverages. Photographic patterns created from flavours and decorations in season (summer & fall). Displayed at all Systembolaget's 413 stores all over Sweden. Agency: Kollo Photographer: Per Englund Floor-stickers for easy locating of the non-alcoholic section in the stores. An A5 sized folder was made with the current seasons news in Systembolagets non-alcoholic assortment as well as recipes for food that goes well with the beverages.